My Blog
Contextual awareness
Juxstaposition, diagetic/non diagetic, annatote, denote
Juxstaposition:
An example I’ve used here is the batman trailer where there is an envelope that is written for the batman specifically, first there is a shot with the camera of the envelope and then it changes to batman representing that he’s coming towards the envelope because it has referred his name.
Diagetic/Non Diagetic
Diegetic Sound is where the sound used comes from the film such as walking, speaking or other sounds, this is where the sound is not added while in editing once filming is complete.
Non-Diegetic Sound is where the sound is added while in editing process. Sounds such as music for the background and special effects are an example of Non-Diegetic Sound.
An example of a Diegetic sound in a movie that’s used is Mission Impossible: Fallout Where in a scene of the movie uses natural sound such as the voices coming from the actors and movement in the scene where they are fighting, the scene starts focusing on the sound and movement more rather that music layered or Foley sound used:
An example of Non-diegetic sound that’s used in a movie is in the Avenger’s: Endgame final scene where a massive music score is used to mix and blend sound effects which isn’t natural sound or natural movement though its been mixed in between the scene of a movie:
Semiotics
Semiotics is the study of signs to understand something that stands for something else. An example is if we see smoke coming from the forest, we instantly think there is a fire coming.
There are three different types of signs:
Icon
Index
Symbol
An icon is when anything with a physical presence is a resemblance to the idea or the thing its trying to bring to mind.
An index is when a sign that has been brought up by a direct relation
A symbol is where there is no relation between the signifier and what’s been signified.
An example of an index in a movie poster is the movie “The Crow”
The index that is in the poster is not only the main character but also, the bird crow. The crow as an index represents bad luck or karma is about to come forward, which this also could mean the main character represents he and the crow are one when they are both merged.
An example of an Icon
The icon used here is the box that represents the ending of the movie “Se7en” which represents the main villian’s final attempt to twist the minds of the two main characters. The box represents when one of the main characters wife is killed and her head is found in the box.
An example of a symbol in a movie poster:
“The Dark Knight rises”
In the poster, it shows the main character with a superhero costume on in front of the building with a bat style icon as it burns, with the colour scheme of the poster being black/Dark blue, which then instantly it can be told by the poster that this is an action movie.
Hypodermic and Gratifications theory
The hypodermic theory is a linear communication theory which suggests media that is in front of us as an audience. It is injected directly into our brains of a passive audience. As passive audience we’re all the same, meaning we respond to the media in the same way. In the 1930’s researchers realised the limitations of this idea and some dispute with early media theorists gave the idea to serious attention at all. But the hypodermic theory continues the way we speak about the media.
Gratifications is when you have pleasure from a satisfaction that you get from a desire. It explains how and why people in audiences consume different type of media that includes different media and what they get out of it. The theory also explains how the audiences will spend their time finding or watching media and suggesting we watch things to make us feel gratified. When the theory was created by the theorists, it was established by four categories based on the user’s basic needs so that it was explained why people use media.
Bulmer’s and Katz (The theorists) theory of uses and gratifications theory suggests the audience are active consumers, meaning they can interpret media based on their own experiences and integrate the media into their own lives.
The theorists established 4 categories based on the users basic needs, to try and explain why people use media.
Blumer and katz uses and gratifications theory suggests the audience are active consumers, meaning that they play an active role in choosing and interpreting using the media they use. The two theorists had claimed that a media consumer finds media products and sources that fulfils their four basic needs, which are:
Diversion, personal relationships, personality identity and surveillance.
Diversion: The meaning of Diversion would be escapism. The word escapism represents how we as people would like to seek a way to distraction and a relief from unpleasant realities which is done through seeking entertainment and fantasy
Personal Relationships: this is the basic need of how people consume media to form a relationship with others. Therefore in a metaphorical viewpoint, to fill a hole In life to make connections with others who have same interests and common things as you. To be part of a social group.
Personal Identity: to understand who you are as a person and how you represent yourselves to others. A common fact and theory is that we use the media to determine what kind of person we intend to be, to find out what our likes, dislikes and interests are. And the ways others are represented to us as through reflection